ZAMBOANGA CITYIf a sample of people was asked to identify one local product that cuts across all socio-cultural groups in the Philippines, canned sardines would most likely be on the top of everyones list. Practically all Filipinosfrom the health-conscious, laptop wielding yuppies in Makati, to the robust middle-class segment of Cebu, to the low-income families in Surigaolove sardines because of their rich flavor, affordable cost and nutritional value.
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