By Earl O. Condeza
DAVAO CITY – A top tier systems-integrator company in the Philippines opens itself to marketing strategies after 20 years of operation.
“This is one thing that we’ve been working on, the last piece of the puzzle,” said Gerry Tecson, business and development manager of Trends and Technologies, Inc.
Tecson admitted that they need marketing. “We are confident that when we address this certain requirement, we can [have] better gross in the coming years,” he said.
He said Trends & Technologies, Inc, is a Filipino owned company that “started to look into the marketing side of a corporation”.
“We understand that marketing is really an important tool in the corporate world. You may be good in one thing, but if others (people) don’t know of it, you’re limited to that much. Expect us to be more visible in Mindanao this year,” Tecson added
This and for the coming years, Trends and Technologies, Inc. said it will initiate its own marketing strategies.
“Compared to years back, we were dependent to our principals. We just rely on them. But this year, we started to initiate on our own, but we’re still partner with our principals.” Tecson said
The company “is basically a solutions provider and systems integrator for information and communications technology (ICT)”, its brochure said on describing its business operation that started in 1993.
It said that “it is operating nationwide” with clients that include some of the top corporations “that are still working with us up to now”
Tecson said that the company’s relationship with its customers is for long term, “when we come to customers, we bring the entire solutions piece by piece. For a long term,” he said.
However, he said that for 20 years of operation, the company “is not really that known for we only talk to decision-makers and the IT [information technology] department of corporations,” he said.
Also, the company plans to promote the knowledge of system integration to its clients and to academe as well. “We’re looking forward to not just selling to them but also educating,” tecson said.
Part of its road map is to “work with schools, conduct symposium, seminars, exhibits and forums,” he said. “Of course, our principal suppliers, are tapping the education market,” he added. (davaotoday.com/Earl O. Condeza)