Light in a dark time: Canadian artist Parvati releases “I am Light” music video

Mar. 26, 2016

DAVAO CITY – Chart-topping Canadian musician Parvati recently released her single “I am Light” on global airwaves.

The “I Am Light” video has already secured a video premiere to over five million viewers on Vietnam’s YAN TV and radio play to millions of listeners on 26 FM radio stations across Asia and Australia. Radio music programmers across Asia are adding “I Am Light” to rotation regularly.

Radio music programmers across Asia are adding “I Am Light” to rotation regularly including here in Davao City.

Chris Porter, producer of David Bowie, described Parvati as “a unique phenomenon in the music industry.”

“She is someone who brings together music, spirituality, physical and mental health and a social conscience! Her commitment is total and she deserves to be a huge success,” Porter said in a statement emailed to the media on Wednesday, March 23.

Parvati has performed in stadiums, festivals and clubs throughout North America and Europe and is the first performer to ever sing at the North Pole, where she travelled for her advocacy as a certified Climate Reality Leader. As the founder of, a non-profit organization dedicated to realizing MAPS: the Marine Arctic Peace Sanctuary, Parvati’s new single is in support of the sanctuary and urges everyone to protect the arctic ocean and stop climate change.

The “I Am Light” music video marks the arrival of Natamba, a beautiful intergalactic being of liquid gold who brings light to Earth. She arrives on Earth and places the light in a forest tree. As Natamba transforms the dark forest into a world of multicolored light, intrigued mystical forest fairies emerge from hiding to dance in delight. Simultaneously, the toy tree in a child’s room spontaneously illuminates. With an open heart, this child passes on the light to a stranger who shares it in turn. The light spreads from one person to the next through the city to eventually light up the world.

Dom Lau, host of Asia Pop 40 said “Parvati’s song ‘I Am Light’ is a beautiful pop song with a positive message as well as excellent production quality. EON and Asia Pop 40 are proud to bring forward this hit in the making.”

As a singer, songwriter, producer and performer, Parvati’s profoundly feminine artistic voice evokes both the dynamic rhythm and eternal beauty of nature and the unfolding cosmos. The self-produced sonic sunshine of “I Am Light” combines her signature toe-tapping beats and lush electronic sounds with her angelic vocals. ( PR)

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