Davao City taps online firm for its real estate online, digital marketing

Aug. 10, 2017

DAVAO CITY, Philippines — The Davao City Investment Promotion Center (DCIPC) has recently partnered with top real estate website Lamudi to train Davao’s homegrown real estate brokers and to gear them up for the digitization of real estate marketing.

Lamudi, in a press release, said spearhead “a thought-leadership session” for Davao-based real estate brokers on Thursday, Aug. 10 at the Marco Polo Hotel in Davao City which “detail(s) efficient ways to reach more property-seekers via digital marketing.”

Lamudi speakers, headed by Bhavna Suresh Chathambeth, managing director of the Lamudi Group, flew in to Davao to train and impart their expertise to Davao brokers.

Lemuel Ortonio, Officer-in-Charge of the DCIPC, quoted by Lamudi, said “Davao City has been in the spotlight as one of the prime centers for investment and tourism in the country today.”

“Tourists and investors visiting Davao City are seeking for areas where they can reside during their stay in the city. With Lamudi opening its doors in Davao City, opportunities for both brokers and buying market are made easier,” said Ortonio.

“Now that majority of businesses are going online, DCIPC lauds Lamudi’s initiative to create a linkage between Davao City brokers and online property-seekers and shift the city’s real estate landscape in a digital platform,” Ortonio said.

Meawhile, Ms. Suresh said “assisting Davao real estate in going full blast online is a proud feat for Lamudi.”

“We are making history by gradually shifting the industry from its traditional practices toward easier, faster and more convenient real time transactions,” she said.

Lamudi analyzed its onsite search data in 2016 and found that the page-views for Davao City properties averaged 48,000 per month, while the monthly average for the first six months of 2017, however, increased to 53,000. In addition, the global real estate website predicts search traffic for Davao City properties to grow 2.41 percent per month over the next 12 months.

The group said that both local and international investors “remain bullish on the high potential of Davao and Mindanao.”

Lamudi said that a number of real estate developers and workspace solutions providers, who have set up offices in Davao, attested that they “are receiving high renewal rates of investors p
articularly in office space”

“Lars Wittig, Country Manager of Regus Philippines, said in a news briefing that in June 2017 alone, Regus’ Davao City branch signed up seven new clients and 48 workstations. Because of this, Davao is considered one of Regus key offices in the country as it records an 82 percent occupancy rate,” the group said.

Ms. Suresh said that the “impressive GDP growth and Davao Region’s huge potential will play a vital role in the region’s already flourishing real estate industry.”

Lamudi said data from the Philippine Statistical Authority (PSA) also showed that the Davao Region’s economy grew 9.4 percent in 2016, from 8.2 percent in 2015.(davaotoday.com)

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