Visa to Promote Mindanao Travel in Korea, Japan
By Germelina A. Lacorte
davaotoday.com
DAVAO CITY — Market leader Visa International seeks to spur consumer spending through Visa cards this year by tapping its biggest card markets, Korea and Japan, to promote travel and tourism in Mindanao, the company said Wednesday.
Improving spending in the Korean market on travel to Mindanao is ?good for Mindanao and good for Visa,? said Visa country manager for the Philippines James Dixon said in a talk with reporters here.
In 2005 alone, spending by Visa cardholders visiting the Philippines reached 50 billion pesos (US$914.5 million), a whopping 46 per cent growth over the previous year, Dixon said.
?Mindanao is important for us not only as a local market but as a tourist destination,? he said. ?Visa International seeks to promote to Korean cardholders to come to the Philippines.?
