Earlier this month, McDonald’s Philippines released yet another conspicuous video advertisement that seemingly struck an appeal to the youth couples and millenials in general.
The paradoxical disposition of the media to instigate public attention lies in its ability to popularize a social phenomenon.
Guided by scant literature on alternative and critical media, a couple of common keywords constitute the formation of alternative media in the areas of media audience, news themes and issues, and, purpose and functions.
The media workers, notably those immersed in the community media including alternative, grassroots-based and advocacy journalism, are part of the communal force of the working class.
The elections are almost over and we expect a symbolic turnaround in power hours from now.