For Davao folk, Havaianas are not just fashionista flip-flops

By CJ KUIZON | Davao Today

DAVAO CITY — A favorite anecdote of those in the business of selling Havaianas was the story of how a fisherman fell in love with these Brazilian flip-flops when it officially arrived in Mindanao, wearing his first pair while hauling fish at the Cagayan de Oro public market.

Margarita Montemayor-Nograles, Havaiana’s subdistributor for southeastern Mindanao, said the fisherman had heard somewhere that these flip-flops were comfortable and very durable and so decided to buy.

Perfect fit! (davaotoday.com photo by Jonald Mahinay)

He wore the flip-flops hauling and selling fish at the Cagayan de Oro public market. Word spread around and other fisherfolk were also lining up for a pair.

What was remarkable about the fisherman’s story was not that Havaianas were imported flip-flops or that these were preferred by fashionistas, but that the cheapest pair of Havaianas cost more than 600 pesos then.

Students strike a pose with their Havaianas buds. (davaotoday.com photo by Jonald Mahinay)

Nograles said that the fisherman was among the earliest customer of Havaianas when the Brazilian flip-flops opened its first Mindanao outlet in Cagayan de Oro city.

At the three-day “Make Your Own Havaianas” event in Davao in March, over 6,000 people came to see the displays at the Gaisano Mall on the first day alone, Nograles said. Those who came to buy were not only the fashionistas but also some salesladies from Gaisano department store and other boutiques, clerks, employees and homemakers, as shown in the forms the customers filled up upon buying a pair.

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3 Comments to “For Davao folk, Havaianas are not just fashionista flip-flops”

1. merj says:

   May 20, 2008 at 5:54 pm

   hi! ask ko lang possible pa kaya makakuha ako ng pair with philippine flag pin?thanks
2. anna says:

   May 24, 2008 at 1:06 pm

   pwde add me h,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
3. janeth e. says:

   May 30, 2008 at 3:27 pm

   hi!! ask ko lang bigay b kayo discount?gusto ko kasi mag benta dito sa salon ko…magkano b require na order para maka avail ng discount..like parang sub dealer dito sa lugar namin..tnx..