(SPONSORED ARTICLE)
Purple, the intelligent spaces company, has signed an exclusive contract with Pernod Ricard Philippines, to supply its WiFi and analytics solution to venues serving Jameson whiskey in Manila.
Pernod Ricard, ranked No.2 worldwide in wines and spirits, has a unique portfolio of brands including ABSOLUT Vodka, Jameson, Jacob’s Creek, Kahlua and Malibu. Pernod Ricard Philippines Inc. selected Purple’s solution to help them promote the Jameson brand at bars and pubs in the capital following a recommendation from Pernod Ricard Asia, who are actively using the Purple platform.
By using Purple, Pernod Ricard can now offer a quality WiFi connection to customers visiting its venues in Metro Manila, whilst collecting analytics and CRM data from those logging in. The two most popular bars will also have Purple’s location services installed, enabling the team to track and subsequently act based on venue footfall, customer movement, dwell time and frequency of visits.
Kieran Crowe, Brand Development Executive for Pernod Ricard Philippines, concentrates on promoting Jameson in the country and comments: “We really needed a solution that would allow us to successfully capture customer data and having received feedback from other members of the Pernod Ricard global team we decided that Purple was a good fit. We currently have no CRM system in place but would like to start distributing a monthly Jameson timetable to customers via email, which will promote upcoming events, sponsorship deals and offers.”
GL.iNet wireless hardware is currently being installed at the bars and pubs across Manila, with Purple officially going live this month. The Pernod Ricard brand is also using Purple’s WiFi and analytics solution in other countries, including the UK and France, which means the company now has a much broader scope of how visitors make use of their physical spaces around the world.
Pernod Ricard installed Purple’s solution at a number of highly popular cocktail bars across the UK in October 2016. Since the platform was deployed, the bars have collected more than 10,000 customer details, which clearly evidences the demand for WiFi in this sector and Purple’s ability to capture details from every individual that accesses the guest WiFi, either via a form or social media.
Commenting on the collaboration with Pernod Ricard Philippines, Gavin Wheeldon, CEO of Purple, said: “It’s great that Pernod Ricard has selected Purple to help them to gather analytics and promote the Jameson brand in the Philippines. Purple is working with Pernod Ricard in various locations around the world and we hope this relationship continues to expand as they gain access to more and more data and analytics from our portal.”
Purple’s solution allows businesses to monitor their physical spaces and actively promote their brand, while providing valuable insights into customer behavior within venues.
With over 20 million users across 125 countries, Purple works with a range of brands and venues, including Legoland, Jaguar, United Wireless Arena, City of York, TUI, Centurylink, Outback Steakhouse, Pizza Express, British Land, Merlin Entertainments Group and the Indiana Pacers.
It has a global agreement in place with Westcon Comstor, in addition to an active reseller base of over 1,200 in 102 countries. Purple employs over 100 full time staff and currently has offices in the UK, US, Spain, Australia, Singapore and Chile, with more offices planned.
Purple is experiencing growth in multiple sectors, including hospitality, where people have time to spend online; in retail, where footfall tracking is essential; in healthcare, offering transparency around service and communication; and in entire cities moving towards the Internet of Things.
Purple divides its offering into two specific segments namely, WiFi Solutions and Location Services. Free and enhanced licenses are available for both WiFi Solutions and Location Services.
Purple WiFi is the well-established guest WiFi, analytics, and marketing product.
Its key features include:
○ Splash Pages – Create branded splash pages with our drag and drop editor
○ Email & SMS – Send emails and SMS based on demographics and behavior
○ Reviews – Connect review platforms and send feedback requests
○ Content Filtering
○ Bandwidth Management
○ Reporting and Insights
Meanwhile, Purple Location is a location based services product that works to actually pinpoint devices within physical spaces. Key features include:
○ Proximity Marketing – Zone Flow, Journey Management
○ Heatmapping
○ Moving Venues – For Public Transport
○ WiBeacons – Location Hardware
