‘Let’s make LIMPYO’: AdDU studes, Cenro to launch environmental campaign

Feb. 03, 2017
NO SEGREGATION. Davao City’s implementation of the solid waste management law remains a test, as this man in Magallanes public market is seen dumping just about any kind of trash inside these bins that have been color-coded to segregate non-biodegradable and biodegradable wastes. (davaotoday.com photo by Mick M. Basa)

As proper waste management remains a challenge, environmental advocates will be launching a campaign for public awareness on the need for solid waste management. (davaotoday.com file photo)

By Jason Amisola, Intern

DAVAO CITY, Philippines— Ateneo de Davao University’s Mass Communication Department and the City Environment and Natural Resources  will collaborate in a campaign to promote solid waste management.

Ces Rodriquez, a professor of AdDU’s Mass Communication Department, said the campaign dubbed “Let’s make LIMPYO” aims “to improve on how to present the information materials about solid waste management” to public.

During Thursday’s weekly i-Speak press conference of the City Information Office, Rodriguez said the campaign would be successful if the community gets involved in environmental conservation.

As part of the campaign a new jingle will be aired in barangays to enjoin the public in proper waste management.

Engr. Elisa Madrazo, Cenro chief, said her office will reproduce a copy of the jingle to all 182 barangays and to put a speaker on every garbage truck so that every time the household hears the jingle, they will be reminded that it’s time to collect garbage.

She said the city collected 500 tons of garbage last year, and the volume could have been bigger had it not been for segregation.

For his part, John Kevin Espino, president of Samahan Central Board, said that the advocacy campaign started only as a class project.

“Upon talking to Cenro, we saw the need to let the people be informed about the problem. This led the class to create a jingle to remind people about proper solid waste management,” he said.

But Rodriguez pointed out that “this is not just about the jingle itself but it’s something like full advocacy campaign that will be involving other activities.

A series of workshops would be held on February and a video documentation of a people’s action would uploaded in the internet to create awareness among the people, especially the youth.

Rodriguez added that the project aims to achieve a clean and green community, proper implementation of waste management, mobilization of advocates for solid waste management, promotion of initiatives for environmental conservation, and more activities to protect nature.

The campaign will be launched on Monday morning, Feb. 6, during the flag raising ceremony at the Davao City Hall. (davaotoday.com)

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