Channel assignments are now grouped in genres ranging from local, kids, education, sports, movies, news, entertainment, high-definition, international and religious.
By MARILOU AGUIRRE-TUBURAN
Davao Today
DAVAO CITY, Philippines — A television cable provider announced its new promotion strategy of reclassifying channels in a bid to increase the market of cable subscription. Cable subscription costs around 280 t0 a thousand pesos (USD 6.69-23.91) monthly, a luxury for most Davaoeños who have to make do with the usual eight regular TV channels.
SKYcable, one of the country’s digital cable television providers, launched the first-ever organized channel (OC) system in the Philippines, Wednesday.
The move is the latest after the company introduced digital box two years ago replacing the analog cables for single televisions.
Gidgette Faustino, SKYcable’s regional marketing head, said their new system “will surely bring better surfing and viewing experience” to their subscribers because the channels are now grouped according to genre.
Channel assignments are now grouped in genres ranging from local, kids, education, sports, movies, news, entertainment, high-definition, international and religious.
“It would now be faster to locate and remember programs and channels,” Faustino said in a press launching at a hotel here in Davao.
A brainchild of SKYcable, OC, was pushed to “give (our) customers the ultimate in cable TV service,” Susan Ortiz of the provider’s Corporate Communications said in a statement.
Knowing the hassle that more TV channels can bring to their subscribers, Faustino said they want to put a sense of order, saying, “The human nature of putting things in order is engraved in all of us.”
SKYcable pioneered the new set up in this city. After it went digital in 201o, its outlets rose to about 9,000 from 2,000 in Davao City alone, according to Allan Fernandez, the firm’s Operations Head.
“Digitization has fully eradicated illegal tapping (in Davao City),” Fernandez said, adding that the city “has reached a hundred percent in digibox penetration.”
The cable provider serves Davao subscribers to as far as Baliok village in Toril District (in the south) and the Emily and Deca Homes in Buhangin District (in the north). (Marilou Aguirre-Tuburan/davaotoday.com
